To develop my ideas further I wanted to get onto WGSN. I feel that selecting a trend will help me to make sure my designs will fit into the market and helps me narrow down a colour palette. I feel that colours are so important and because I am targeting the stylish retired couple the colours need to be on trend.
I started looking at S/S 18 because when we visited IG they were already looking into Christmas 2017 therefore I feel that I need to design for A/W 17 at the earliest. When researching I found the Kinship Trend for S/S 18.
The Kinship trend is tapping into the combination of cultures. It suggests that eastern and western values are going to compliment each other and merge to create a sense of community. There’s a push to combine cultural images to create new and innovative prints and patterns. This is something I really wanted to bring into my line of cards; I want to combine all my cultural experiences into each card. The trend also shows me the colours expected for the trend.
These colours compliment each other so well. The colours are modern but also have the classic deep reds and blues which I feel will appeal to the older market. Within my primary research I will use and play around with these colours and see how they marry in with my theme. I will also drop in key colours found in the cultures.